Are You Ready to Take Your Game to the Next Level?

MISSION STICKS™
See it. Feel it. Play Better.

Turn your pickleball paddle into a mindset machine.

Why Choose MISSION STICKS™ Cue Word Stickers?

Great athletes aren’t born; they’re made in the mental, physical, and emotional trenches of competition. Cue words are your ultimate secret weapon—empowering you to sharpen your focus, silence distractions, and stay fiercely committed to your performance. Our simple yet powerful, stickers give pickleball players real-time mental, emotional, technical, and strategic firepower—right where you need it most: ON YOUR EDGEGUARD.

MISSION STICKS are designed around the science of habit formation. By repeatedly pairing simple cue words with game situations, players strengthen the mental connections that lead to faster, more confident decisions under pressure.

Key Benefits of MISSION STICKS™ Cue Words:

  • Achieve Flow State: Stay "in the zone" and block out distractions.
  • Redirect Inner Voice: Replace negative inner dialogue with productive self-talk.
  • Combat Performance Anxiety: Calm those nerves and stay focused under pressure.
  • Boost Mental Toughness and Build Character: Bounce back quickly from adversity and failure.
  • Empower Focus & Energy: Redirect your attention, focus, and enthusiasm toward what matters most during competition.
  • Reinforce Technique and Strategy: Improve your technical skills and sport IQ by staying mentally focused on the skills and strategies you're trying to build.

How to Use Your MISSION STICKS™ Cue Word Stickers:

  • Perfect for Skill Building during lessons, drilling, rec play, and ball machine work: Working on a new technique, skill, or strategy? Our sticker(s) will serve as gentle reminders to stay focused on what you need to improve. Place 1 to 2 technique/strategy cue words on your gear and look at one specific sticker before every point or play. Then quickly visualize the technique/strategy in your mind's eye. Cue words combined with kinesthetic visualization is a powerful combo! Work on 1 or 2 skills consistently for at least one month; when you feel you've mastered a skill, move onto others.
  • Tournament Time: Select words that inspire confidence and focus during competition. For example, choose action words, strategic reminders, or motivational phrases that align with you and your game plan. Look at your words before every point or play and don't forget to visualize!
  • Facing a Tough Opponent?: Customize your stickers with words that reflect your strategy against a specific opponent or team and look at your words before every point or play. These quick mental cues will keep you sharp, no matter who you’re playing.
  • Recreational Play: Want to improve your game during casual play? Choose stickers that remind you to work on specific shots, techniques, or strategies that will boost your performance. Look at your sticker(s) before every point or play and visualize it in your mind's eye.
  • Motivation & Inspiration: Sometimes, all you need is a little inspiration to push through. Add motivational words to keep your spirits high, whether you’re on or off the court. Look at your sticker(s) frequently and visualize yourself physically exuding the energy of the words.

THE KEY IS TO LOOK AT YOUR STICKER(S) BEFORE EVERY POINT OR PLAY, SAY THE CUE WORD OUT LOUD AND PRACTICE VISUALIZING IT.

Your Mental Coach Goes Everywhere:

  • Paddle edgeguards: Perfect for edgeguards or top of grip (also great on rackets or other paddles)
  • Training Gear: Use on free weights, resistance bands, or any other fitness tools.
  • Anywhere You Look: Place on mirrors, your car dashboard, water bottle, or other places you often glance at for constant mental reminders.

More Than 200 MISSION STICKS™ Cue Words & Phrases!

We offer a huge selection of cue words to fit your unique needs, whether you're competing in a high-stakes tournament or practicing a new skill or strategy. Choose words that resonate with your personality, your game, and the specific mental state you want to cultivate. Or customize your own!

Get Yours Now and Unleash the Champion Within You.

MISSION STICKS™ were created by Neely Sullivan, a former NCAA national tennis champion turned semi-pro pickleball player. After struggling with nerves in competition, Neely began using mental toughness techniques—including cue words—to calm her mind and sharpen her game. Realizing she needed a constant visual reminder, she printed cue words to stick on her paddle. She also began printing words to work on her technique and strategy. The result was powerful—and MISSION STICKS™ were born.

A proud mom and passionate competitor, Neely’s journey includes:

  • NCAA Division III national singles champion, national team champions, and two-time All-American (tennis; Amherst College, '99).
  • Gold, silver, and bronze medalist in Open and Pro pickleball draws, including silver in mixed pro PPA Challenger draw.
  • Co-host of The Real Housewives of Pickleball podcast.
  • Lifelong advocate for character-driven, mentally tough athletes.

Train Your Mind. Elevate Your Game.