Are You Ready to Take Your Game to the Next Level?
MISSION STICKS™
See it. Feel it. Play Better.
Turn your athletic gear into a mindset machine.
Why Choose MISSION STICKS™ Cue Word Stickers?
Great athletes aren’t born; they’re made in the mental, physical, and emotional trenches of competition. Cue words are your ultimate secret weapon—empowering you to sharpen your focus, silence distractions, and stay fiercely committed to your performance. From paddle/racket sports to hockey, lacrosse, and more, our simple, yet powerful, stickers give athletes real-time mental, emotional, technical, and strategic firepower—right where you need it most: ON YOUR GEAR.

Key Benefits of MISSION STICKS™ Cue Words:
- Achieve Flow State: Stay "in the zone" and block out distractions.
- Redirect Inner Voice: Replace negative inner dialogue with productive self-talk.
- Combat Performance Anxiety: Calm those nerves and stay focused under pressure.
- Boost Mental Toughness and Build Character: Bounce back quickly from adversity and failure.
- Empower Focus & Energy: Redirect your attention, focus, and enthusiasm toward what matters most during competition.
- Reinforce Technique: Improve your technical skills and sport IQ by staying mentally focused on the skills your trying to build.
How to Use Your MISSION STICKS™ Cue Word Stickers:
- Perfect for Skill Building: Working on a new technique, skill, or strategy? Our sticker(s) will serve as gentle reminders to stay focused on what you need to improve. Place 1 to 2 technique/strategy cue words on your gear and look at one specific sticker before every point or play. Then quickly visualize the technique/strategy in your mind's eye. Cue words combined with kinesthetic visualization is a powerful combo! Work on 1 or 2 skills consistently for at least one month; when you feel you've mastered a skill, move onto others.
- Tournament Time: Select words that inspire confidence and focus during competition. For example, choose action words, strategic reminders, or motivational phrases that align with you and your game plan. Look at your words before every point or play and don't forget to visualize!
- Facing a Tough Opponent?: Customize your stickers with words that reflect your strategy against a specific opponent or team and look at your words before every point or play. These quick mental cues will keep you sharp, no matter who you’re playing.
- Recreational Play: Want to improve your game during casual play? Choose stickers that remind you to work on specific shots, techniques, or strategies that will boost your performance. Look at your sticker(s) before every point or play and visualize it in your mind's eye.
- Motivation & Inspiration: Sometimes, all you need is a little inspiration to push through. Add motivational words to keep your spirits high, whether you’re on or off the court or playing field. Look at your sticker(s) frequently and visualize yourself physically exuding the energy of the words.
THE KEY IS TO LOOK AT YOUR STICKER(S) BEFORE EVERY POINT OR PLAY, SAY THE CUE WORD OUT LOUD AND PRACTICE VISUALIZING IT.

Ideal for All Sports Equipment:
- Rackets & Paddles: Perfect for pickleball, tennis, platform tennis, padel, and more.
- Sticks: Works wonders on lacrosse sticks, field hockey sticks, hockey sticks, and baseball bats.
- Training Gear: Use on free weights, resistance bands, or any other fitness tools.
- Anywhere You Look: Place on mirrors, your car dashboard, or other places you often glance at for constant mental reminders.
More Than 150 MISSION STICKS™ Cue Words & Phrases!
We offer a huge selection of cue words to fit your unique needs, whether you're competing in a high-stakes tournament or practicing a new skill. Choose words that resonate with your personality, your game, and the specific mental state you want to cultivate.
Get Yours Now and Unleash the Champion Within You.
MISSION STICKS™ were created by Neely Sullivan, a former NCAA national tennis champion turned semi-pro pickleball player. After struggling with nerves in competition, Neely began using mental toughness techniques—including cue words—to calm her mind and sharpen her game. Realizing she needed a constant visual reminder, she printed cue words to stick on her paddle. She also began printing words to work on her technique and strategy. The result was powerful—and MISSION STICKS™ were born.

A proud mom and passionate competitor, Neely’s journey includes:
- Undefeated NCAA season, national singles champion, national team champions, and two-time All-American (tennis; Amherst College, '99).
- Gold, silver, and bronze medalist in Open and Pro pickleball draws.
- Co-host of The Real Housewives of Pickleball podcast.
- Lifelong advocate for character-driven, mentally tough athletes.
Motivational stickers for ALL SPORTS available now! Currently, only technique/strategy/action stickers for pickleball are available. Stay tuned—other sport-specific technical cue word sets are COMING SOON!